The engagement layer.What you buy. AI Builds is what you own afterwards.
Five ways to engage, one standard of engineering. Every route starts with a paid Discovery that maps where the gains actually are, and ends with a system running inside your own infrastructure with monitoring, governance and a named accountable owner.
Five ways to work with us.
Most agencies sell you the tool. We engineer the system around it — the retrieval, the evaluation, the escalation path, the audit trail, and the person who stays accountable when it gets something wrong.
Production systems, not prototypes
Agentic workflows, document pipelines and retrieval systems — architected, built, evaluated and deployed into your infrastructure with monitoring from the first day it runs. The evaluation harness is part of the deliverable, not an afterthought.
- Agentic orchestration
- Document extraction at volume
- Grounded retrieval
- Evaluation harnesses
- Deployed to your estate
Products we build, you own
Complete software products with AI at the core, deployed under your brand and owned outright. No per-seat meter, no platform lock-in, no renewal that doubles. Source is transferred on completion.
- Multi-tenant architecture
- Your brand and domain
- Source transferred on completion
- Built to scale past pilot
Custom-trained AI, inside your perimeter
A model trained and grounded on your organisation's own knowledge, running somewhere you control. It answers from what your business actually knows — and it structurally cannot leak.
- Trained on your corpus
- On-premise or air-gapped
- Every answer cited to source
- Nothing sent to third parties
The half that decides whether it lasts
Monitoring, drift detection, retraining, cost control, human review queues and incident response, on a monthly retainer. Built is the easy half.
- Continuous evaluation
- Drift detection & retraining
- Per-workflow cost ceilings
- Named accountable owner
Demand, not traffic
Senior content and audience leadership inside Google and Adobe. Delivery for Microsoft. Growth and monetisation across global publishers, B2B and B2C — now with the engineering capability to automate it rather than just recommend it.
- Audience & content architecture
- SEO, GEO and answer engines
- Funnel & conversion architecture
- Board-level reporting
How an engagement actually runs.
No engagement starts with a build. It starts with a paid Discovery, because a scope written before anybody has looked at the work is a guess with an invoice attached.
Intro call
We qualify honestly: is the problem document-heavy and multi-step, is the data sensitive, is there a named budget holder? If AI isn't the solution, we'll tell you upfront and help you find the one that is.
Discovery workshop
A working session and a written report — scope, opportunity, automations, wireframed flows, timelines, budgets and an interface preview. Yours to keep whether or not you proceed.
£3,500 per projectStatement of work
Discovery converts into a fixed scope and price. What's in, what's out, milestones, acceptance criteria, and where our hard limits apply.
Build
Deployed into your own infrastructure. Named engineer. Evaluation harness and monitoring from day one, not retrofitted.
Managed AI retainer
The system is watched, measured, retrained and reported on. This is where most AI projects quietly fail, and where the commercial relationship actually lives.
Where the constraint changes the build.
The industry doesn't change the engineering. It changes which constraint dominates — data sensitivity, regulatory load, or sheer volume — and that decides the architecture.
Legal, healthcare, financial
Privileged, special-category or regulated material. The perimeter is the design driver: on-premise or air-gapped, with every answer cited and a person signing anything that carries consequence.
Legal · Healthcare & Care · Financial ServicesPublic sector, education, charity
Procurement standards, statutory duties and safeguarding obligations shape what can be automated at all. The audit trail is the deliverable.
Public Sector & Charity · Education & TrainingLogistics, retail, property, hospitality
High-throughput document and transaction flow where the cost is elapsed time between steps rather than the steps themselves.
Logistics · Retail · Property · HotelsCommon questions.
What is the difference between AI Services and AI Builds?
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AI Services is what you buy — the engagement: engineering, training, managed operation, growth. AI Builds is what you own afterwards — the actual system, deployed in your infrastructure with source transferred on completion. Same work, described from the two ends that matter commercially.
Do we have to start with Discovery?
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In almost every case, yes. A fixed-price build quoted before anyone has examined the real inputs is either padded or wrong. Discovery is £3,500 per project and produces artefacts you could hand to another builder if you chose to.
Can you work alongside our existing development team?
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Yes — that is what Fractional AI is for. An LLM engineer embedded in your team, in your tools and your stand-ups, building alongside your developers and raising the standard of what they can build without us.
We can help.
Tell us what's hard, expensive, or taking too long — and we will help you identify, optimise and deploy AI for innovation, efficiency and growth.